Marketing Control — Dashboard
Restaurant campaign & influencer management
Maria R.
Marketing Manager
Total Budget
$40,000
FY 2026 allocation
Campaigns
7
2 ongoing · 2 planned
Top Influencer
Carlos D.
Score 103.57 · TikTok
Recent Engagement
6,100
This week · +23.2% vs last
Platform Filter
Top KPIs
Ongoing campaigns: 2
Total reach this month: 276,000
Recent engagement: 6,100
Campaigns total: 7
Budget spent: $43,550
Budget remaining: $-3,550
Campaigns
Manage and drill into campaigns
Campaign Analytics
Select a campaign to see details. Open full analytics →
Total Reach
1.38M
Engagements
115.8K
Avg CPE
$0.34
Engagement Trend
Weekly totals across all active campaigns
Top Influencers
RankedCarlos D.
TikTok155,000 followers
Score
103.57
$700
Nabil Z.
Instagram67,000 followers
Score
84.46
$400
Priya M.
Instagram42,000 followers
Score
76.25
$320
Jace T.
TikTok380,000 followers
Score
67.11
$1,800
Influencer Table
| Name | Followers | Eng % | Score |
|---|---|---|---|
| Carlos D. | 155,000 | 4.70% | 103.57 |
| Nabil Z. | 67,000 | 7.00% | 84.46 |
| Priya M. | 42,000 | 5.80% | 76.25 |
| Jace T. | 380,000 | 3.20% | 67.11 |
Export Data (CSV)
Influencer Comparison
Automatically suggests the best performer
Best Influencer (Value-Based):
Carlos D. (TikTok)
Followers: 155,000
Engagement Rate: 4.70%
Avg Cost: $700
Value Score: 10.4071
Advantage Over Next: 3.0800
Suggested Choice: Carlos D.